Komparasi Daya Tarik Original Soundtrack terhadap Minat Menonton Film Bertema Screen Tourism
DOI:
https://doi.org/10.53611/h16pm842Keywords:
Screen Tourism, Original Soundtrack, Destination Image, Decent Work and Economic Growth, Sustainable TourismAbstract
The relationship between audiovisual stimuli and destination representation is a fundamental aspect of screen tourism that warrants deeper exploration. This study examined audience responses to variations in Original Soundtrack (OST) production and their effects on film viewing interest. Using a comparative exposure method, the research analyzed how two distinct soundtracks—“Tentang Cinta” and “Agar Damainya Rasa”—functioned as promotional media with differing technical and thematic approaches. Based on data from 84 participants, the findings indicated that while high-quality cinematic aesthetics, such as color grading, significantly enhanced emotional appeal and curiosity, they could not replace the role of the full-length film in providing a complete narrative context. A strategic trade-off was observed: superior visual production intensified viewer engagement, whereas a stronger alignment with the film’s plot led to a more authentic representation of the featured tourism destinations. Ultimately, the OST serves as a strategic narrative cue that shapes initial perceptions but requires the full film to deliver a comprehensive narrative message regarding the destination. Optimizing this synergy allows stakeholders to promote local destinations more effectively, supporting the sustainable growth of the creative economy.
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